The Design Process
The design process begins with an initial consultation, during which we discuss your goals, budget, and preferences. In advance of the consultation, I always suggest that my clients keep a “clip file.” This means whenever you see anything in print or online that attracts you, tear or print it out to share during our meeting time. This will give me a sense of what appeals to you, and will save time and cost in narrowing down which artistic direction we’ll take with the project. Once our initial consultation is complete, I prepare a detailed proposal, which outlines the services I will provide, and the estimated design cost for the project.
Upon approval of the proposal, I request an initial deposit of 50% of the total. Depending on the type and scope of the project, you can expect the first round of options for your review within 1-3 weeks. During the first round of review, we’ll narrow down your likes, dislikes, and any alternate treatment you'd like to see. I generally allow for three rounds of revisions in my estimates.
While it's been known to happen, a well-designed print piece does not usually happen overnight. There are many elements to consider: potential typefaces, spacing between lines and letters, color palette, images, paper choices. Will we need to hire a photographer or illustrator, or will you prefer to use stock images? Do you prefer recycled paper? Matte? Glossy? What about letterpress?
So many details can seem overwhelming, but my years of experience and expertise will guide you painlessly through the process and myriad of options.